How to Send Push Notifications to Your Loyalty Customers

How to send a broadcast

1. Open More -> Message all customers.
2. Write a short headline (max 60 characters) and a body (max 240).
3. Preview shows how the push renders on iPhone and Android.
4. Tap Send. Delivery starts within 30 seconds.

Who receives the broadcast

Only customers who explicitly ticked the marketing-consent box at sign-up. Customers who declined consent — including the null/unanswered case — are hard-blocked. We do not grandfather older customers in.

A second filter is the per-customer 7-day cooldown: a single customer never receives more than one broadcast per week, even if you press send twice.

Rate limits and monthly cap

Each shop has a monthly broadcast cap (varies by plan; visible in the Broadcast UI). The cap exists to prevent push fatigue, which Apple and Google penalise by suppressing future deliveries.

How customers opt out

Wallet pushes do not contain an in-body unsubscribe link. Both Apple Wallet and Google Wallet expose a per-pass notification toggle natively — the customer flips one switch and your pushes go silent for that pass. We don't burn precious push body characters on a redundant URL.

For a permanent opt-out (so your shop also stops counting them in audience size), customers can revoke marketing consent from the back of the pass or by asking you to update their profile in the merchant app.

Tracking delivery

Open More -> Message outbox to see every broadcast you've sent. Each row shows: total customers targeted, delivered count, failed count, and unsubscribes triggered.